If your customer value is high and you want to be seen locally, you need to be using paid ads. Here's what you should know about PPC and how they can drive traffic to your website.

Google is getting rid of its popular paid advertising services, AdWords and DoubleClick, and upgrading to three new advertising platforms. Learn more:

If you're looking to climb higher in SEO rankings, here's a simple hack to finding new keywords and phrases.

A new study shows data on how the quality of reviews and replies by businesses both play a role in the conversion rate for paid search results.