PPC for Local Business Web Sites
If You want more leads - Your Business NEEDS to use Pay-Per-Click advertising!
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We're not joking around here. PPC, also known as sponsored ads, paid ads and Adwords, are extremely effective and becoming more necessary for business owners by the day. This is because, quite frankly, PPC advertising takes up the prime real estate on any given search. There is a reason Google makes BILLIONS of dollars through Google Adwords! Lets take a look at how PPC results appear on the search engines: When running a simple Google search, the FIRST results that show up right in your face are PPC results. These are typically identified by the shaded box behind them, as well as the fact that they run down the right hand column. PPC ads have several key elements to them:
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Limited number of characters
A sponsored ad can only have 95 characters. This limits the depth of information that can be displayed. It is essential that the ads are relevant to the search that the user typed in, as well as provide a message that causes the user to respond.
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Keyword SensitiveAds can be displayed using a variety of options. Matching the exact search phrase, a single word, or collection or words. PPC campaigns need to be constantly evaluated to ensure the ads are showing up to the people they need to show up to! This involves defining specific ad groups, adding negative keywords and extending the list of long tail key phrases. Location SpecificAds can be displayed using 2 major methods. Either through a center point and radius, or through a list of cities, towns and states. This can allow a campaign to advertise in a very specific area, or on a National basis using only certain key phrases |
Competitive 'Bidding' System
Finally the big question – How much does this cost? Well we're sorry to say, there is no one answer here. There are a variety of factors that include the amount of competition in both the territory as well as the industry, the history of the campaign, the quality and relevance of the website and web page you are sending the user to, as well as how much you yourself are willing to spend on a single click.
Does this sound overwhelming? Don't worry about it!
At Local Internet Leads we have experts who spend countless hours crunching numbers and ensuring that you get the best results possible. If you want to take control of your internet advertising, beat out your competition for the top positions on the search engines, and start generating quality leads, then call us at (877)572-4072 before its too late!
