Case Study

The Maids Columbus & Cleveland - Providing The lowest Cost per lead Of any media They use

The Company

Visit The Maids Columbus!

Visit The Maids Cleveland!

The Maids is a national franchise and the Columbus and Cleveland operations are owned and operated by Mike Manhoff. With an extensive background in hotels and retail management Mike has taken his two franchises to new levels.

The Maids is the only residential cleaning company to focus on cleaning for health. The company has an exclusive 22-Step Healthy Touch Deep Cleaning system that sets them apart by providing customers with cleaner, healthier homes using environmentally preferable cleaning products.

The Maids was founded in 1979 and Mike has been operating a franchise since 1999.

The Situation

Mike Manhoff is one of Local Internet Leads oldest and most respected clients. The Maids Columbus was one of our very first clients and when Mike purchased this franchise he saw the Internet Marketing as one of the primary assets due to the results that it was achieving. Shortly afterwards, he had Local Internet leads take over the Internet Marketing of his Cleveland operation from one of the well know national internet marketing companies, looking to reproduce the results we had achieved in Columbus. Not only was this achieved but with constant input, collaboration and positive pressure for improvements from Mike, the campaigns have gone from strength to strength.

Mike believes in Internet Marketing as much as we do and is always willing to try new strategies and ideas. Many of these have paid handsome dividends, not only for Mike but for all our clients who benefit from the knowledge and experience we gain.

The Solution

CLICK TO ENLARGE

Mike pre-dates our Market Domination strategy and so that is not where he started. However, it is effectively what we do for him.  -Create and maintain two lead generating web sites for Columbus and Cleveland. -Run extensive PPC campaigns on Google, Bing and Yahoo -Optimize and maintain Google Places listings -Perform ongoing SEO to maintain his excellent search engine rankings -Run and maintain a Google remarketing campaign that targets visitors to his web sites with banner ads -Set up and maintain an auto responder to provide ongoing email marketing to prospects

The Results

Mike's franchises were the fastest growing franchises in 2011 of The Maids 150+ outlets. Much of this is due to the success of the Internet Marketing that brings in quality leads on a consistent and ongoing basis.

The Maids in Cleveland and Columbus are looking to improve on their record Growth during 2011 - with Internet Marketing as a Cornerstone