Case Study

Punch Out PLUS - Generating Leads in a competitive market

The Company

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Punch Out Plus is a handyman plus home repair and remodeling company in Columbus Ohio. The company has a philosophy of hard work, being dedicated to excellent craftsmanship and exceeding the customers expectations. The owner Don Britton is a third generation craftsman and learned his trade and values form his father and grandfather.

Their name comes from a term used in the building industry - a "punch out list". These are all the tasks that need to be completed towards the end of a large construction job. Every home has a punch out list which may range from simple tasks to full remodeling projects. No matter what is on your list, Punch Out Plus can help.

The Situation

Punch Out Plus had a web site developed and they were happy with the way it looked. The problem was that it was not generating any leads and they were looking to grow the business.

After attending a workshop presented by Local Internet Leads Outdoor-FX they sat down with us to discuss their situation. One of the problems with remodeling companies, from an internet marketing perspective, is that they cover to many areas and keywords. To get a company ranked for all the various remodeling niches like kitchen, remodeling, bathroom remodelling, home remodeling etc. is an enormous task and will often take more time and resources than they can afford.

Local Internet Leads already had clients in the bathroom remodeling and kitchen remodeling niches in the Columbus Ohio area and w3e operate on an exclusive basis with our clients. After reviewing the research and finding out more about what would be profitable for the company, it was decided to focus on the handyman and home remodeling niches.

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The Solution Once the decision had been made on which areas to focus on, Local Internet Leads implemented their full Market Domination plan as follows: -Did extensive keyword research to discover which keywords to optimize for within these niches -Developed a brand new lead generating web site based on the keyword research -Implemented a Pay Per Click campaign -Optimised their Google Places listing -Performed ongoing SEO to get the site ranking for the selected keywords -Provided a Categorized Gallery to showcase their projects

The Results - The new site was launched mid-April 2011

Punch Out Plus now has more than a web site. They have an Internet marketing campaign that generates them quality leads on a consistent and ongoing basis!