Local Internet Leads

Outdoor-FX - from Zero to Hero

The Company

Visit Outdoor FX

OutDoor-FX is an Award Winning Columbus Ohio company that specializes in outdoor projects such as outdoor kitchens, patios, decks and fences. Their designs and completed outdoor projects in the Columbus area have won numerous awards and been featured in many different publications.

They have a passion for doing things the right way and transforming ordinary into extraordinary with great designs and an experienced team to turn the designs into reality.

The Situation

Outdoor-FX had a web site developed by a web development company but unfortunately it was done in Flash. While Flash has some great features the search engines do not recognize any of the content and therefore their site never ranked.

They recognized that their web site should be generating quality leads for them and they were missing out on an important marketing tool to grow their business. They were referred to Local Internet Leads as a company that focused on online lead generation and also developed great web sites.

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The Solution

In order to dominate the search engine results Local Internet Leads implemented their full Market Domination plan as follows:

-Did extensive keyword research to discover which keywords to optimize for
-Developed a brand new lead generating web site based on the keyword research
-Implemented a Pay Per Click campaign
-Optimised their Google Places listing
-Performed ongoing SEO to get the site ranking for the selected keywords
-Provided a Categorized Gallery to showcase their projects

Using their extensive marketing backgrounds, it was also suggested that the web site focus on their "Award Winning Projects" as a way to distinguish OutDoor-FX from their competitors. This has proven to be so effective that they have incorporated it into their offline marketing as well.

The Results - The new site was launched mid-April 2011

Search Engine Rankings

for targeted keywords

Leads

15 rankings in the top 3

Averaged just over 35 leads per month

58 rankings in the top 10

54 leads was highest monthly total

OutDoor-Fx has a web site that not only generates them quality leads, it also showcases the amazing work they do!

One thing you should ALWAYS be doing is measuring how effective our marketing is. So when it comes to Internet Marketing one of the absolute measurement should be your conversions rate – the rate at which you convert the v...

Search Engine Rankings for targeted keywords	Leads

15 rankings in the top 3	Averaged just over 35 leads per month
58 rankings in the top 10	54 leads was highest monthly total

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